“Mexicanidad” is about bringing Mexican culture, traditions and values to life. It’s about praising our collective achievements. Even though “Mexicanidad” represents Mexico, it is inclusive. It opens the door to everyone who wants to participate, no matter where they come from. Celebrating is what defines us. Estrella Jalisco is the brand of “Mexicanidad” because it re-awakens Mexican traditions and invites everyone to participate.
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