“Mexicanidad” is about bringing Mexican culture, traditions and values to life. It’s about praising our collective achievements. Even though “Mexicanidad” represents Mexico, it is inclusive. It opens the door to everyone who wants to participate, no matter where they come from. Celebrating is what defines us. Estrella Jalisco is the brand of “Mexicanidad” because it re-awakens Mexican traditions and invites everyone to participate.
A SYMBOL OF OUR HERITAGE
What helps define Estrella Jalisco are our powerful symbols: the eagle on the left and snake on the right are very emblematic of Mexican culture. The old Aztec history talks about the time when an eagle was found sitting on the top of nopal, or cactus, eating a snake. At that moment, the aztecs, who were searching for a promise land, knew their search was over and founded Tenochtitlan (now México City). México’s flag proudly displays the iconic images of the eagle and the snake.
JALISCO IS MEXICO
“Estrella Jalisco is one of the largest beer brands in Mexico and was first brewed in Guadalajara, Jalisco in 1910. Jalisco is one of the largest states in Mexico and is known as the cultural capital of the country. Some of the most iconic Mexican traditions and symbols originate from there: Mariachis, ranchera music, a famous dance known as “Jarabe Tapatío”, renowned crafting techniques, and “charrería” or rodeo. That’s why the expression says, “Jalisco is Mexico”.
Estrella Jalisco, a 4.50% ABV pilsner, pours with a pale, golden yellow color and has a refreshingly light flavor.
Everything that has been made through the generations and learned from our parents is our heritage. Estrella Jalisco awakens the interest of Mexicans about the treasures of their land such as different traditional crafting techniques: “grabado” (woodcarving), “bordado” (embroidering), “papel picado” (chopped paper), “cuero piteado” (leatherwork),
PRIDE & AUTHENTICITY
Estrella Jalisco is proud of its origins. That’s why Estrella Jalisco exists in the first place, to awaken and celebrate the pride of Mexican culture. We invite everyone to celebrate with us by raising a glass to “Mexicanidad” with Estrella Jalisco.
If there’s one truth about us, it’s that we do a great job by keeping our traditions alive. We’re always celebrating them, dressing with our colors, paying respect to our ancestors, dancing and singing our culture. All of this together, combined with the flavors and tastes of our beer, make for true traditions worth celebrating.
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